Searching for Sugar Man is a feature documentary that tells the true story of Rodriguez, the greatest ’70s rock icon who never was.
In the late ’60s two producers who were in a Detroit bar were struck by his soulful melodies and prophetic lyrics, so they got together with Rodriguez and recorded an album they believed would secure him as one of the greatest recording artists of his generation.
The album soon bombed and the singer disappeared into obscurity with talks of a gruesome suicide, but when a bootleg recording made its way into apartheid South Africa, for the next two decades, Rodriguez became a phenomenon.
The movie follows the story of two Cape Town fans who set out to find out what really happened to him. They wanted to find out if the rumoured death of their hero was really true, and, if not, find out what had become of him.