Yoga is an ancient practice that’s history stretches back over many centuries, 3,000 year old representations of what appear to be meditating yogi’s have been uncovered. But has it been turned into nothing more than a competitive, commercialized, multi-million dollar industry?
As Yoga’s popularity continues to soar, it’s making some people very wealthy. Can this spiritual practice survive the war between the sacred and the profane with its good karma intact?
Esak Garcia is a star on the burgeoning competitive yoga circuit, racking up cash prizes and edging ever closer to snagging an endorsement deal. But Esak’s ultimate goal is the Olympics, a dream instilled in him by his guru, Bikram Choudhury. Bikram’s supporters applaud his crusade to have yoga recognized as an Olympic sport. His detractors are horrified. It’s typical of the controversies that surround the ‘Bad Boy of Yoga’. Bikram has also copyrighted his popular yoga style. Those who teach ‘Bikram yoga’ without playing by his rules are hit with crippling copyright infringement fees. So a group of yoga studio owners take Bikram to court to pose an important legal question; can anyone ‘own’ yoga?
The marketplace for yoga is massive today, where you can virtually buy anything yoga related, from specialized shoes to chakra panties. In the race to cash in, big yoga studios are showing up everywhere, forcing the smaller studios to close down. It’s no surprise that purists are scratching their heads. Is nothing sacred?
Greed, lust, ego and the search for enlightenment all come together in this original, irreverent portrait of spiritualism and capitalism colliding head on.