Killing Us Softly 4 documentary film

Killing Us Softly 4 (2010)

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In Killing Us Softly 4, Jean Kilbourne takes a new and refreshing look at how advertising traffics in distorted and destructive ideals of femininity.

This documentary stands to challenge a new generation of students to take advertising seriously, and to think critically about popular culture and its relationship to sexism, eating disorders, and gender violence.

Assembling a range of new print and television advertisements to lay bare a stunning pattern of damaging gender stereotypes. The film also explores the increasing objectification of men in the media and the damaging implications of such objectifications.

Jean Kilbourne, Ed.D. is internationally recognized for her ground-breaking work on the image of women in advertising and for her critical studies of alcohol and tobacco advertising.

In the late 1960′s she began her exploration of the connection between advertising and several public health issues, including violence against women, eating disorders, and addiction, and launched a movement to promote media literacy as a way to prevent these problems.

Kilbourne is the creator of the renowned Killing Us Softly: Advertising’s Image of Women film series and the author of the award-winning books Can’t Buy My Love & So Sexy So Soon.

More Jean Kilbourne films: Killing Us Softly 3

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