One fact of modern times is that prescription drugs are a household name. It seems these days you cannot sit down and watch television without seeing pharmaceutical company advertisements of some kind.
And the pharmaceutical industry is successfully promoting these drugs to us by using one of the most respected professions in society, doctors.
Telling us to “ask our doctor” gives us the impression that if our doctor recommends it, then it must be good. And many of us rush off to our doctor asking to be prescribed this new miraculous drug.
But what is really happening is the pharmaceutical companies have become very good at using illness and disease to manipulate us to make huge profits.
Big Bucks Big Pharma takes a comprehensive look at these questionable marketing practices, interviewing media scholars and health professionals to help us understand how these companies use glamorous advertising to sell us these prescription drugs.
The documentary challenges us all to raise necessary questions about the implications of relying on a for-profit industry for our health and well-being.