Consuming Kids


Consuming Kids is a documentary that shines the light on the practices of a relentless multi-billion dollar marketing machine that now sells parents and kids everything from junk food, violent video games, fictitious educational products and the family car.

The film draws on the insights of health care professionals, children advocates, industry insiders, and uncovers the explosive growth of child marketing in the wake of deregulation, showing us how youth marketers have used new advances in psychology, anthropology, and neuroscience to transform American children into one the most powerful and profitable consumer demographics in the world.

Consuming Kids lifts the lid on wholesale commercialization of childhood, raising urgent questions about the ethics of children’s marketing and its impact on the health and well-being of kids.

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