Symbolism in Logos


During the last century, urban environments got taken over by corporate logos. Recent studies have reported a person is exposed to hundreds of logos each day.

Few people ponder on the symbolic meaning of these marketing tools and their occult origins. Just think about where you encounter logos on an average day; they’re on household items, on cars, clothes, tv commercials, billboards, and all over sports events.

Logos are one of the results of extensive studies in cognitive sciences, psychology and biology. Those studies constitute the core of “marketing”, a heavily funded field which keeps its findings totally secret from the general public. Why are the findings secret?

The film starts with the discussion of symbolism in two major corporations, Starbucks and Apple. What is really being said in logos?

Symbolism in Logos was filmed in Bath and Bristol, England featuring special guests such as Michael Tsarion, Neil Hague, Ralph Ellis, Leo Rutherford, Neil Kramer, Dan Tatman and Peter Taylor. The crew also interviews a priest, university students, teachers and of course a couple random pub interviews.

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