This Video Will Hurt


A placebo is a simulated or otherwise medically ineffectual treatment for a disease or other medical condition intended to deceive the recipient. Sometimes when a patient is given placebo treatment, it can have a perceived or actual improvement in a medical condition, a phenomenon commonly called the placebo effect, but this short video takes it a layer deeper: It’s known as nocebo, something harmless that causes harm because you believe it’s harmful. Watch and reflect on how often your brain tricks you.

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